Marketing Guides & Quick Wins

Welcome to the Marketing hub at PC Literacy Info. Here you’ll find straight‑forward advice you can start using right away—no jargon, just results. Whether you run a small shop, manage a startup budget, or just want to get better at online ads, we’ve got tips that actually work.

Google Ads Quality Score Hacks

One of the biggest money‑savers in digital advertising is a higher Quality Score. A better score means lower cost‑per‑click and more visibility, but many advertisers miss simple tricks. First, make sure your ad copy mirrors the exact keywords you’re bidding on. If you’re targeting “affordable running shoes,” include that phrase in the headline and description. Second, improve landing‑page relevance: the page should answer the same question the ad asks, and it should load fast (under three seconds). Third, use ad extensions—sitelinks, callouts, and structured snippets—because they add useful info for users and signal relevance to Google.

Our featured post, Boost Your Google Ads Quality Score with These Overlooked Strategies, dives deeper into these points and adds a few less‑obvious ideas, like clustering similar keywords into tighter ad groups and testing different match types. The author, Gregory Charny, points out that a 10‑point jump in Quality Score can shave off 15‑20% of your ad spend. Try the suggested tweaks for a week and watch the numbers shift.

Everyday Marketing Tips

Beyond Google Ads, there are quick habits that raise the overall effectiveness of any campaign. Start with audience personas. Write down who you’re talking to, what problems they face, and where they hang out online. When you know this, you can pick the right platforms and craft messages that hit home.

Next, leverage user‑generated content. Encourage happy customers to post reviews, photos, or short videos. Repurpose that content in your ads and social posts—it builds trust faster than any brand copy you can write.

Finally, set up a simple A/B test for every major change. Change one element—like a call‑to‑action button color or a headline—and run the test for at least 48 hours. Even a small lift in click‑through rates adds up over time.

Stick to these basics, and you’ll see steadier growth without needing a huge budget. Bookmark this page, come back for fresh ideas, and keep experimenting. The marketing world moves fast, but the core principles stay the same: know your audience, keep messages clear, and test everything.